Public Relations

Content Marketing and Public Relations: The Perfect Partnership for Modern Brands

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Understanding Content Marketing and PR To understand where these two strategies overlap, it’s important to first know what makes each unique. Both are communication tools, but they focus on different sides of storytelling: one builds relationships through media exposure, while the other builds loyalty through valuable content. What is a Content Marketing Strategy? Content marketing … Read more

How Do I Get a Press Release Out? Best Practices for Press Release Writing & Distribution

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Why Press Releases Still Matter Press releases remain powerful tools in modern communications for the following reasons: Get press coverage: They help businesses attract attention and build trust with audiences. Gain visibility: When done right, they enable companies to appear in industry publications and expand reach. Support media relations: They give journalists clear, ready-to-publish stories. … Read more

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