How we turn your expertise into a public presence that gets cited.
Five steps. Transparent from start to finish. Every engagement starts with understanding what you know and ends with the right people knowing it too.
Strategy Session, Week 1
A 30-minute strategy call covering your goals, your audience, the conversations in your sector, and the positions you want to be known for. We ask questions until we understand the story we are building and the authority we are targeting.
Output: A written strategy brief with positioning, target formats, key topics, tone of voice, and AI GEO targets.Editorial Plan, Week 2
A 90-day editorial calendar showing every planned piece of content, its format, its publication target, and its intended outcome. Nothing is written until you have reviewed and approved the plan.
Output: A 90-day editorial calendar with format assignments, topics, publication targets, and GEO intent.Writing and Review, Ongoing
We write. You review. We refine. For most clients, one round of edits suffices because the strategy session means we know your voice and positions before writing a word.
Output: Publication-ready content delivered on schedule each month.Publishing and Pitching, Ongoing
Posts are scheduled on LinkedIn and X. Articles and features are pitched to editors as earned media. Long-form content is structured with correct GEO formatting for AI indexing.
Output: Published content across channels, editorial pitches submitted, and a monthly distribution report.Monthly Review
We review what landed, what resonated, and what we are adjusting. We report on follower growth, earned placements, newsletter open rates, and AI citation performance.
Output: Monthly performance report and updated editorial plan for the following month.What to expect and when.
Days 1 to 30
Strategy approved, editorial calendar live, LinkedIn and X posting starts, first blog posts and newsletter editions published.
Days 31 to 90
First articles and features pitched to editors. Newsletter audience growing. LinkedIn follower growth measurable.
Months 3 to 12
Compounding authority. Inbound enquiries from target audience. AI citation performance visible. Speaking and media invitations begin.
Ready to begin?
The process starts with a free 30-minute strategy call. Most clients see their first published results within 30 days.
Book a Free Strategy Call