Thought leadership content in every format that builds real authority
Three categories. Nine formats. All ghostwritten in your voice, verified by journalists, and structured for AI GEO citation.
Journalism discipline. Earned media. AI GEO as standard.
Journalism-grade writing
Every piece is fact-checked and source-verified by a team that comes from newsrooms. Editorial discipline is not an extra — it is how we work on every project.
Earned, not bought
We pitch your articles and features to editors on editorial merit. Coverage earned through the strength of the writing carries weight that sponsored content never will.
AI GEO built in
Direct-answer openings, fact density every 150 to 200 words, and named expertise signals so AI tools cite your work in their answers. Built in as standard.
Content Creation
Ghostwritten in your voice. Published under your name.
Blog Writing
SEO-optimized, journalism-grade blog posts that rank in Google and earn AI citations simultaneously. Every post is research-backed, fact-checked, and structured with direct-answer openings, clear headings, and a FAQ section.
Thought leadership blog posts
Opinion-led posts on sector topics where you have genuine expertise. 800 to 1,500 words, GEO-structured.
SEO blog writing
Keyword-targeted posts optimized for both search ranking and AI GEO citation. Includes meta description and FAQ schema.
Guest blog writing
Posts written for publication on respected industry platforms, building domain authority and sector credibility simultaneously.
Long-Form Content
Research-backed assets that work for years after publication.
Ebook ghostwriting
3,000 to 8,000-word guides ghostwritten in your voice. Full service: research, writing, fact-checking, and AI GEO optimization. Lead magnets, conference assets, and documents AI tools reference for years.
White papers
Evidence-based documents establishing your position on a technical, policy, or market topic. Written to the standard of your audience, whether investors, regulators, or enterprise buyers.
Investigative reports
Original research fact-checked to journalism standards, published under your brand. The most-cited content type by AI tools and the one that generates the most organic journalist interest.
Earned Media
Your byline in the publications your audience reads.
Being published in a respected outlet is third-party validation that no self-published content can replicate. An editor decided your ideas were worth sharing with their audience. That signal travels.
Articles and op-eds
Thought leadership articles and opinion pieces pitched as earned media to business, tech, and sector publications. We write to the editorial standard of the target publication and pitch on the strength of the ideas, not on advertising spend.
Features and interview articles
Narrative features and executive profiles written with the depth and structure of professional journalism, pitched to editors whose audiences are the people you most need to reach.
Structured for AI citation. Built into everything we write.
Generative Engine Optimization structures content so AI tools like ChatGPT, Perplexity, and Google AI Overviews cite your work when someone asks a question in your field. AI-referred traffic grew 527% year-on-year in 2025. We build GEO into every deliverable as standard.
Direct-answer openings
Every piece opens with a clear answer in the first 60 words — the signal AI tools weight most heavily when selecting content to cite.
Fact density
A verifiable statistic or cited source every 150 to 200 words — the strongest signal AI tools use to assess whether a source is citable.
Named expertise
Every piece attributes insights to your name, title, and credentials, building an AI-recognizable authority profile over time.
Clear structure
Descriptive headings, FAQ sections with direct answers, and clean paragraph breaks — the formatting AI tools extract for citation.
Answers to what founders ask most.
Not sure which formats fit your goals?
Book a free 30-minute strategy call. We will recommend the formats that will produce the most visible results for your sector.
Book a Free Strategy Call
Social Media Ghostwriting (LinkedIn and X)
LinkedIn ghostwriting
We ghostwrite your LinkedIn posts (3 to 5 per week), long-form articles (1 to 2 per month), and newsletter editions in your voice. LinkedIn Pulse is one of the top sources cited by large language models, making long-form articles especially valuable for AI GEO.
X (Twitter) ghostwriting
X rewards founders who say something specific and say it consistently. We capture your positions and publish daily posts and weekly threads that build a quotable presence in your sector's real-time conversation.